Sobeys Wholesale has a team of marketing professionals involved in consumer packaged goods (C.P.G.) category management and the largest Independent grocery advertising program in Canada.

Our category management team has extensive marketing experience and for ease of management, their duties are divided by major food categories, including frozen food, breakfast cereal, shelf stable foods, pasta, seasonal, and perishables. This enables the team to focus on the numerous items that fall into the major category groups. The key is creating vendor relationships and relationships with our customers to ensure we understand the exact needs of the independent retailer. We create a win-win-win scenario – for our customers, for the vendor and for Sobeys Wholesale.

We have our team of experienced individuals in place to provide marketing knowledge, insights on market trends and superior customer service.

We offer a full package for the independent retailers to brand their stores. The program includes the weekly retail flyer that portrays an attractive, bright, easy to read retail flyer including a variety of flexible retail pricing zones to meet our customers’ needs. Within the weekly flyer, we supply numerous merchandising opportunities together with promotions and in-store events.

We can also supply our retailers with a complete, professionally designed in-store décor package consisting of department and aisle markers, outdoor signage and a modern shelf pricing communication program.