Sobeys private label offering

Find inspiration for everyday.


Since the 2005 launch of Compliments, Sobeys Inc.’s private label offering, we’ve been inspiring Canadians every day with better food choices by ensuring that Compliments represents the best combination of quality, price and selection.

Before a Compliments item makes it onto store shelves, it has gone through a rigorous testing process to make sure it’s the best it can be. Once it leaves the hands of our passionate and knowledgeable team of product developers, we hand over our food ideas to the true experts — our customers. The Compliments Consumer Taste Panel is made up of a rotating group of panelists who assess how every new Compliments product meets the Compliments brand quality criteria. Using their feedback, we determine whether an item is ready for store shelves or needs further testing and improvement. Learn more.

The overall Compliments portfolio includes:

Better-for-you products that have been evaluated by registered dietitians to help consumers achieve a healthier, more balanced lifestyle.

Certified gluten-free products that do not compromise on taste, texture or quality.

Naturally delicious choices from fresh ingredients to convenient delights that are certified to the highest standards by Quality Assurance International.

A range of eco-friendly and family-friendly household products that make it easy for consumers to make smart environmental decisions.

Premium food experiences from entertaining inspiration to everyday favourites that offer superior taste and quality

Products that deliver uncomplicated goodness and simple, wholesome meal solutions.


Discover a variety of everyday basics – from food to household items – at the lowest price on shelf.

Exclusive to Sobeys Inc. there are hundreds of ways to save with these no-nonsense, quality products. S!gnal is your signal for our lowest price.


Proudly providing delicious, wholesome dairy products to families like yours since 1904.