Our promotions and merchandising opportunities have become a pillar to our success.

One of the most rewarding promotions for both Sobeys Wholesale and our customers is the Community Cash program. This retail promotion is an enter-to-win draw that has a cash prize of $5,000 awarded to one lucky consumer. In addition, the store where the grand prize winner is drawn is entitled to give a $10,000 donation to a local charity or organization of their choice.

The great part about it is that our customers are already community leaders, and a promotion like this allows our customers to give back even more to their community.